Advertising a small business on a budget can be tricky – but there’s a range of great shoestring techniques you can use to get your name out there.
Before you get started, think about these top tips for a great budget small business advertising campaign:
There’s a huge range of free marketing help available, some of which you might not even know you already have. When you registered your domain, for example, you were probably given a Google AdWords voucher to spend on online advertising. You might also have been given discounts for business card printing services.
In addition, there’s a wealth of free online marketing and advertising resources to help you plan and execute great campaigns. At Simply Business, we have our own marketing resources you can use.
If you’re looking to start small, begin by thinking about the resources you already have at your disposal. Where do you already interact with customers or clients, and how can you make the most of those points of interaction? For example, if you’re a business-to-business company, try sending promos when you invoice – this can be a great way of securing repeat business.
If you’re a consumer-facing business that sends items by post, try out branded packaging. If you’re a tradesman with a van, make sure that you’ve got a great logo emblazoned on the side.
Business awards are an effective but often-overlooked means by which small firms can get their name out there. There’s a huge number of different awards all around the country, and it pays to find the ones that are right for you. This might be about location, but more likely the decision will come down to industry. For example, there are regional and national awards for catering, banking, insurance, construction, mechanics, and dozens more.
Remember that there may be a fee for entering some awards. You should also make sure that you put as much time and effort as you can afford into the application itself – without a great entry, you’ll be wasting your time.
So-called ‘guerilla advertising’ is a growing technique that helps businesses on a low budget attain maximum impact. It relies on finding highly inventive, unusual ideas, but can be a great option if you don’t have tens of thousands of pounds to spend.
Guerilla advertising techniques often involve using the environment around you. Think about where your customers live. For example, you could place enticing, beautifully designed ads in shopping trolleys or on public transport. You might also try to associate your company with big public events – think, for example, about what huge brands do around spectacles like the Olympics.
You should also think about the ‘viral effect’ – what can you do to get people talking about your campaign and products? One recent example is Brewdog’s ‘Pink IPA’ campaign, in which they launched a beer targeted specifically at women. It was controversial, but it got people talking.
Finally, you might be thinking that billboards and bus stop ads are out of your financial reach. But in fact these channels are increasingly affordable, thanks in great part to a new wave of companies hiring out space. SignKick is a young company that leases billboards and bus stop space to companies of every size, and panels can start from as little as £240.
Top Categories: Fitness & Gym | Education | Plumber | Pink & Blue kids wear | Doctors | Food & Beverage | LED TV | Baby Care | Diagnostic | Bicycle & Tricycle | Internet Service | AC | Eye Hospitals | Transporters | Industrial Products | Cosmetics | Textiles | Home Delivery | Transport | Wood & Plywoods | Grocery | Battery & inverter | Fruit and vegetable | Boutiques | Hospitals
Popular Services: Transporters | Jobs & Consultancy | On Hire | Computer course | Decorators | Marriage Hall | Education | Bus | Cleaning Service | Agriculture | Astrologer | CCTV | Service Providers | Automobile Service Center | Train | Aurelia Ladies wear | Health & Beauty | Packers & Movers | Car Dealers | Photo and videography | Accountancy Services | Mechanic | Home Delivery | Physiotherapy | Hospitals
City Based Popular Products: Power Tools in Paradise Valley | Dealers in Paradise Valley | Manufacturers in Paradise Valley | Fitness & Gym in Paradise Valley | Pet Care in Paradise Valley | Stones in Paradise Valley | Canopy in Paradise Valley | Agency in Paradise Valley | Books in Paradise Valley | Internet Service in Paradise Valley | Spare Part Dealers in Paradise Valley | adidas shoes in Paradise Valley | Medicals Equipments in Paradise Valley | Mens wear in Paradise Valley | Network Products in Paradise Valley | Herbal in Paradise Valley | Labour Contractors in Paradise Valley | On Hire in Paradise Valley | Interior Design in Paradise Valley | Department & Stores in Paradise Valley | Winter in Paradise Valley | Transporters in Paradise Valley | Restaurants in Paradise Valley | Accountancy Services in Paradise Valley | Pathology in Paradise Valley | Education in Paradise Valley | Health & Beauty in Paradise Valley | Ayurvedic in Paradise Valley | Automobiles Dealers in Paradise Valley | Extra Activity Classes in Paradise Valley